Bite strategy sees Vignette aim for business papers

Bite Communications has been taken on to handle PR for internet

applications provider Vignette.

The agency takes over from Porter Novelli Convergence Group (PNCG)

following a three-way pitch. PNCG, which has worked for Vignette since

1999, declined to re-pitch.

Bite group account director Grant Currie heads a five-strong team,

including account director Charlotte Eddy.

The team, which is retained with £100,000 fees, reports to Nicola

Taylor, Vignette EMEA corporate communications manager.

Taylor was previously an account director at Bite but left two years

ago. She said while the company was happy with its coverage in the

technology media it needed to raise its profile in the business media,

particularly in the national press.

Vignette joins Cisco and Apple on Bite's client list.

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