UK PR firms pitch for Telewest roll out of broadband

Cable operator Telewest is staging a pitch among UK PR firms for a

brief to continue its broadband services roll-out.

Final pitches for the account, which is understood to carry fees of an

estimated £350,000 to £450,000, are currently being

presented to the client.

Six agencies - including incumbent QBO, appointed in April last year -

have pitched for the account. Thought to be on the shortlist are

MacLaurin, The Red Consultancy, Countrywide Porter Novelli, Consolidated

Communications and Hill & Knowlton.

The latest stage of the campaign focuses on Telewest's broadband cable

service, aiming to show the firm as the consumer's broadband


'The PR review reflects a departmental restructuring,' said Telewest

head of consumer PR operations Rachel Turner.

The programme includes PR for Telewest's digital TV and telephony


Telewest and rival cable firm ntl have committed almost £10m to a

joint initiative to speed the take-up of high-speed, 'always-on'

internet access to consumers for £24.99 a month.

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