The World Gold Council (WGC), which represents producers of the
precious metal globally, has boosted its PR work, creating its first
corporate communications function to co-ordinate PR across 16 offices
Neville Wells joins as the WGC's first director of corporate
communications from The Boots Company. He was head of corporate brand
management at the high street pharmaceutical and retail giant and has,
in the past, worked for WHSmith and the Greenalls brewing group.
Wells, who heads a two-strong team and reports to the council's CEO
Haruko Fukuda, said: 'It's vital we strengthen the council's role as a
global advocate for gold and better communicate with our own staff
across the world.'
Reporting to Wells is Gary Mead, who produces the publication Gold
Magazine for WGC members.
Edelman PR Worldwide, which was appointed earlier this year to handle a
five-year global campaign to combat weak gold prices (PRWeek, 16
February), will continue to work for the council.
The campaign - co-ordinated from Edelman offices in London, Italy, the
US and Japan - includes ballerina Darcy Bussell, who has been hired as
the public face of the campaign.
Bankside Consultants, which handles financial and corporate PR for the
body, continues to be retained.
Members of WGC, which is headquartered in London, include UK based
Avocet Mining, China National Gold Corporation and US-based Royal Gold.