Supermarket giant Sainsbury's has streamlined its communications
function, merging elements of its consumer PR and press office units, as
part of its transformation under CEO Sir Peter Davis.
The creation of the new media relations unit - headed by Pip Wood and
reporting to corporate communications director Jan Shawe - is part of a
raft of corporate reforms ahead of the firm's move to new offices in
Former head of consumer affairs Dorcas Jamieson has left the firm to
become marketing and communications director at Sainsbury's Magazine
(PRWeek, 3 August), but a supermarket spokesperson insisted the two
changes were 'completely unrelated'.
Media-facing elements of consumer affairs now fall under the remit of
the 20-strong media centre, while events and community affairs segments
of consumer affairs have been transferred to the relevant
Sainsbury's denied any job losses had resulted from the
The supermarket currently retains Citigate Dewe Rogerson to handle PR
for Sainsbury's bank, Finsbury for financial communications, and
Lexington Communications on a PA brief, with all other work handled
According to Shawe there are no plans to review the firm's external PR
policy other than as occurs 'in the normal course of business'.
The supermarket reported first quarter sales up eight per cent last