535 Kings Road
New business contact
Dee Gibbs, MD, 020 7751 44 44
If your agency was a film title, which one would it be?
'Don't look back in anger'
Agencies need to learn from their experiences and move with the times. We recognise that our clients want different approaches and we support them in a flexible and integrated way, not just doing things because it seems cool or creative for creative's sake.
Name your three best tech clients or account wins over the past year.
RealNetworks – referred by an affiliate agency partner, RealNetworks wanted to hire a consumer technology agency that could demonstrate blue sky, creative thinking and translate that thinking into effective, measurable campaigns. Liberty began working with RealNetworks in mid 2011.
Rackspace – following a relationship building process with the communications team at Rackspace, Liberty was selected to take part in a pitch process to find an agency to represent the firm with the industry analyst community. Liberty began the partnership quickly with an event to further build relationships with target AR firms. Liberty’s contacts with the industry analyst firms is showcased with this client win – our media teams are incredibly well connected and can extend those contacts. Rackspace is a fabulous brand and Liberty is proud to represent them.
ILX Group – Liberty’s enterprise technology business, Liberty won the brand-building and corporate campaign for digital learning experts ILX Group in May 2011. The win was particularly exciting as ITIL based learning is gaining real momentum. Liberty’s campaign elements have included thought leadership in e-learning, research around the future of digital learning and a steady stream of news to build brand recognition with core media.
What was the most exciting tech campaign you ran over the past year?
Creating a blogger engagement programme for RealNetworks. Prior to working with Liberty, RealNetworks was well known within the UK media and blogger community for its online video tool, RealPlayer. However, RealPlayer was only one part of the RealNetworks story. RealNetworks is also the largest creator, publisher, and distributor of casual games available through the global destinations of GameHouse®, Zylom, and Atrativa. Liberty was tasked with raising awareness of this part of RealNteworks’ business through a face-to-face blogger event. Liberty created a bloggers-only event at NAMCO game arcade where bloggers were invited to experience the fun of the company through life sized versions of the games. Attendance was secured from bloggers writing for The Guardian, Stuff, TechRadar, CNET, Trusted Reviews, Shiny Shiny and PocketLint, with a successful follow-on reviews programme secured with a range of consumer and lifestyle media.
What was the best piece of tech PR work NOT created by you over the past year?
London’s Science Museum made history this year in becoming the first Augmented Reality application to fuse a TV personality with museum exhibits in situ, to enhance the visitor experience. A consumer promotion, this app was created to attract visitors to come and explore some of the science museum’s oldest exhibits.
The James May Science Stories Augmented Reality application was exclusively designed to allow the world renowned television presenter to act as a personal tour guide for visitors throughout nine exhibits in the Making of the Modern World Gallery. Designed to be informative and suitable for a wide range of ages, the groundbreaking app was created using Qualcomm’s Vuforia™ platform, published by ICN and developed by DigiCave.
Who were your significant tech hires over the past year?
Matt Wood leads our consumer technology and creative campaign planning.
Pete Hay, joins our growing digital and social team as director of digital.
All of our fabulous grads, great to have such brilliant young minds in the agency.
Nick Lane joins as our head of telecoms & media.
Tell us how your digital work for tech clients has become more measurably effective.
As reach finally starts to give way to engagement, the value placed on tools for measurement has shifted from 'influence' readers for nurturing one's ego, to the more complex world of listening, and responding, to online conversation, enabling 'social' interactions.
Whether the development of an effective SEO strategy, the cultivation of communities in the social space and the creation of successful, targeted online content, they all rely on effective measurement to ensure that strong results are achieved, holistically.
This data can then be used strategically to enhance PR and marketing activity, something which we have always prided ourselves on doing successfully.
What are your plans for the agency over the next year?
We're creating business specialisms. We aim to grow divisions based on our expertise and reputation. It's not growth for growth sake, we will continue to offer the highest levels of service, work in continued partnership with our clients and build on our ethos of offering solid strategic counsel, with creative delivery.
Oh, and we'll have fun as a team too, we like to enjoy what we do and how we do it.