Creative Choice currently charges the Government for its services, but it is now in discussions about shifting this charge to agencies in order to remain attractive to departments hit by austerity.
Creative Choice chairman Jonathan Lewis said: ‘We have evidence that charging our clients a percentage uplift on every invoice is damaging our brand inside government, especially during this time of severe austerity.
‘It was generally agreed that reversing the charge from the client to the supply chain would result in a saving for government, an improvement in our brand image and more business to our portal.’
However, Lewis said that the supply chain would be involved in the discussions.
Consolidated PR MD Nick Clark said that Creative Choice’s challenge in the face of the post-COI procurement world would be ‘to show it has a stream of opportunities to attract agencies to potentially part with fees in the current environment’.
Formed last summer, Creative Choice is made up of 12 founder members including Kindred and the Live Group, of which Lewis is chairman. Creative Choice works through the Department for Education.
Last month, Lewis told PRWeek that Creative Choice had a steady future as long as the Government Procurement Service ‘gave all its frameworks equal support’.