A spokesman for Barclays said: ‘Her focus will be on raising the Barclays brand profile across consumer and broadcast media.’
Sharpe briefly worked as interim V-P, brand comms at tech startup Basekit after leaving Lastminute.com in January.
Her move coincides with the arrival at the bank of Diageo comms chief Stephen Doherty into the newly created role of MD, head of corporate comms.
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