In his role leading the division, he will work on global consumer clients including Gallo Family Vineyards, PokerStars, Visit Sweden and Jack Wolfskin.
Tompkins, who before the move worked at LightBrigade PR, has more than eight years’ consumer experience advising clients including Virgin Media, Stella Artois, British Airways and Coca-Cola, as well as Joe Calzaghe and the Beckhams.
Before time spent at LightBrigade PR, where he was recently brought in as a freelance, Tompkins previously worked at agencies including Henry's House (now House PR) and Fleishman-Hillard.
Tompkins said of his new boss, MD Warren Johnson: ‘We’re of a similar mindset in that we’re quite commercially minded as well as PR driven. I’ve always thought what W Communications does really well is to look at the commercial opportunities and goals of the clients and meet those – it isn’t just getting the brand out there.
'The move to create the head of consumer role has been a definitive step forward to help grow the agency, and Warren can now work far more on developing new business.’
The creation of the role comes shortly after W Communications won work with the London Evening Standard.
Johnson added: ‘This year has seen a dramatic increase in client numbers as well as a diversification of our services, and Richard will be integral in driving the agency forward.
'Richard has a unique skill set, covering global and UK communications; this combined with his understanding of clients’ business objectives make him a real asset to the W Communications team.’