Richard Glennie: Going back to the future

Reebok's EMEA PR director tells John Owens why his brand is returning to its roots to target a new generation of sportswear fans.

by John Owens
Richard Glennie: 'What Reebok has to offer is an indirect legacy following on from the Olympics, as more and more people get into fitness'
Richard Glennie: 'What Reebok has to offer is an indirect legacy following on from the Olympics, as more and more people get into fitness'

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