Media: The Week in Media

MEC, the media agency, has appointed Caroline Banquet, formerly brand manager at Unilever margarine brand Flora pro.activ, as comms director for Danone and Complan, replacing Julia Guest. MEC's Danone team has 12 comms planners and 14 media specialists across sectors including audio visual, digital, social, search and print. Banquet will be one of two comms directors, alongside Laura Moorcraft.

Internet advertising will account for almost half of the UK ad market by the end of 2016, according to a report from PricewaterhouseCoopers. The report predicts internet advertising will be the only segment of the UK media and entertainment market that will grow by double figures in the next five years. UK internet advertising was worth £4.96bn in 2011 and PwC predicts this will grow by 12 per cent every year until 2016,to £8.75bn.

Sly Bailey has left her role as chief executive of Trinity Mirror six months earlier than expected. Trinity Mirror said it was 'progressing' with its search for her replacement and was working with headhunter Egon Zehnder International.

IPC Media claims its celebratory Diamond Jubilee edition of Country Life achieved 282 per cent higher ad revenues and 124 per cent higher copy sales than the average issue.

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