Opinion: Letters of the Week - Don't forget about the global opportunities Africa offers
I am reading this week's Opinion page ('Danny Rogers: No cause for alarm in global PR markets', PRWeek 15 June) sitting in a hotel lobby in Cote d'Ivoire's commercial capital, Abidjan, nodding enthusiastically about the global opportunities afforded to PR agencies right now but wondering why you fail to mention Africa?
Seven out of ten of the world's fastest growing economies are on this
continent. Africa has a population of more than one billion people with
a rapidly growing middle class embracing mobile internet, financial
services and aspirational consumer goods.
Narda Shirley, MD, Gong Communications.
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