Endorsement shop launched

A former Freud Communications director has set up her own agency to aid good causes through big-name endorsements.

The Global Cause Consultancy launched by Chloe Franses will begin by working with Amnesty International on the Dublin visit of Burmese Nobel Laureate Aung San Suu Kyi.

Franses will bring charities together with celebrities to promote their causes. She said: 'It's not just tagging on talent for a media spike but looking at how that connection can deal with a story in the long term.'

Franses was international artist relations and endorsement director at Freuds from 2002 to 2004.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in