Weber Shandwick Worldwide (WSW) has made its second major
journalistic hire in as many months - drafting in senior BBC business
correspondent Peter Morgan.
Just weeks after securing the services of The Sunday Times political
editor, Michael Prescott, the agency last week announced that Morgan
would be joining its London office as leader of a pan-European media
Sitting within the agency's existing financial communication, broadcast
and interactive unit, Morgan will report to divisional CEO Tessa
He has been part of the BBC's business coverage for more than ten years,
reporting from more than 30 countries. Most recently, Morgan led
business coverage during the General Election on BBC1's nightly 10
A spokesman for WSW said Morgan's work would target 'high-level media'
across existing and new clients.
Morgan said: 'I have spent most of my working life finding what is
newsworthy, interesting and important in the business world. This move
is an extension of that work.'
This marks another step in the gradual segmentation of WSW's London
Last week saw the launch of a dedicated African PR practice, headed by
vice-chairman Tom McNally and managed by corporate practice directors
Marcus Smith and Marcus Courage.
It aims to help Western companies communicate in Africa at the same time
as advising African governments and corporations with their external
Clients in this sector include Coca-Cola, Nestle and the governments of
Tunisia and Nigeria.