The International Public Relations Association (IPRA) has agreed a
partnership deal with executive search firm Integra Executives, allowing
the recruitment firm access to the industry body's databases.
Under the deal, Integra will be given access to IPRA's 750 members
across 82 countries, allowing the firm to headhunt candidates and the
Association's members to identify new job opportunities.
IPRA president Alasdair Sutherland claimed that the scheme marked the
formalisation of unofficial contact sharing amongst the body: 'People
have been using our personal contacts for free, and if we give our time
why shouldn't we formalise this and generate income from it?'
Sutherland, Manning Selvage & Lee executive vice-president, said he
hoped the deal would benefit Integra by cutting out much of the legwork
involved in identifying candidates for posts: 'Executive searches are
expensive as companies have to spend a great deal of time getting to
know people and building up their databases. This way they get instant
He said that under the deal IPRA will take a 'small stake' of the
commission charged by the headhunters, who often take around 30 per cent
of a first year's salary as commission for placing a candidate.
The deal was passed in principle by the body in January, leaving the
five-strong executive to hammer out the details of the deal having
requested proposals from a number of interested firms. Integra director
Christine Ryder will head the recruitment firm's side of the
IPRA altered its membership criteria in February this year when
Sutherland was inaugurated as president, replacing the stipulation that
entrants have worked in PR for five years with a requirement for two
existing members to nominate them.