IPRA links up with Integra Executives to share info

The International Public Relations Association (IPRA) has agreed a

partnership deal with executive search firm Integra Executives, allowing

the recruitment firm access to the industry body's databases.

Under the deal, Integra will be given access to IPRA's 750 members

across 82 countries, allowing the firm to headhunt candidates and the

Association's members to identify new job opportunities.

IPRA president Alasdair Sutherland claimed that the scheme marked the

formalisation of unofficial contact sharing amongst the body: 'People

have been using our personal contacts for free, and if we give our time

why shouldn't we formalise this and generate income from it?'

Sutherland, Manning Selvage & Lee executive vice-president, said he

hoped the deal would benefit Integra by cutting out much of the legwork

involved in identifying candidates for posts: 'Executive searches are

expensive as companies have to spend a great deal of time getting to

know people and building up their databases. This way they get instant


He said that under the deal IPRA will take a 'small stake' of the

commission charged by the headhunters, who often take around 30 per cent

of a first year's salary as commission for placing a candidate.

The deal was passed in principle by the body in January, leaving the

five-strong executive to hammer out the details of the deal having

requested proposals from a number of interested firms. Integra director

Christine Ryder will head the recruitment firm's side of the


IPRA altered its membership criteria in February this year when

Sutherland was inaugurated as president, replacing the stipulation that

entrants have worked in PR for five years with a requirement for two

existing members to nominate them.

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