Erkal-Paler lands L'Oreal top comms role

French cosmetics firm L'Oreal has ended its search for a UK

corporate communications director, snatching Lever Faberge PR manager

Esra Erkal-Paler to fill the post.

Erkal-Paler leaves Lever Faberge to head up L'Oreal's corporate

communications function in place of incumbent Val James, who left four

months ago.

At Lever Faberge - which owns brands such as Persil, Domestic, Lynx and

Impulse - Erkal-Paler has not yet been replaced. But spokesman Ash

Tailor said an announcement was due shortly, adding it was likely the

company would be appointing externally.

The role at Lever Faberge reports to corporate and consumer affairs

director John Ballington and oversees a team of five.

Erkal-Paler, who was not available for comment as PRWeek went to press,

starts at L'Oreal in the next two weeks with a remit which will include

both internal and external communications.

One of her first priorities will be to assess the size of teams and

resources within the corporate communications division.

L'Oreal spokesman Hannah Wilson said: 'Esra is coming on board with a

clean sheet. She will be looking after PR, media relations, external

affairs and internal communications.'

Erkal-Paler will report to L'Oreal UK vice-chairman Tom Vyner, will also

be assessing L'Oreal's agency support needs.

The firm has used a variety of agencies including Weber Shandwick

Worldwide, Smithfield Financial, Burson-Marsteller and Landmark PR.

L'Oreal, which has a brand portfolio including shampoos and cosmetics,

promoted Paris-based Giorgio Galli from director of communications and

external relations to vice-president of the group earlier this year

(PRWeek, 23 March).

His promotion followed the appointment of Pierre Simoncelli as director

of external relations in the firm's Paris headquarters (PRWeek, 19


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