French cosmetics firm L'Oreal has ended its search for a UK
corporate communications director, snatching Lever Faberge PR manager
Esra Erkal-Paler to fill the post.
Erkal-Paler leaves Lever Faberge to head up L'Oreal's corporate
communications function in place of incumbent Val James, who left four
At Lever Faberge - which owns brands such as Persil, Domestic, Lynx and
Impulse - Erkal-Paler has not yet been replaced. But spokesman Ash
Tailor said an announcement was due shortly, adding it was likely the
company would be appointing externally.
The role at Lever Faberge reports to corporate and consumer affairs
director John Ballington and oversees a team of five.
Erkal-Paler, who was not available for comment as PRWeek went to press,
starts at L'Oreal in the next two weeks with a remit which will include
both internal and external communications.
One of her first priorities will be to assess the size of teams and
resources within the corporate communications division.
L'Oreal spokesman Hannah Wilson said: 'Esra is coming on board with a
clean sheet. She will be looking after PR, media relations, external
affairs and internal communications.'
Erkal-Paler will report to L'Oreal UK vice-chairman Tom Vyner, will also
be assessing L'Oreal's agency support needs.
The firm has used a variety of agencies including Weber Shandwick
Worldwide, Smithfield Financial, Burson-Marsteller and Landmark PR.
L'Oreal, which has a brand portfolio including shampoos and cosmetics,
promoted Paris-based Giorgio Galli from director of communications and
external relations to vice-president of the group earlier this year
(PRWeek, 23 March).
His promotion followed the appointment of Pierre Simoncelli as director
of external relations in the firm's Paris headquarters (PRWeek, 19