14-20 Shand Street
020 3117 1800
Sara Balme, director, 020 7845 6637 or 07768 457063 email@example.com
020 7845 6602 or 07831 833543
If your agency was a film title, which one would it be?
Monsters vs Aliens
Name your three best consumer clients or account wins over the past year.
What was the most exciting consumer campaign you ran over the past year?
Jim Beam Honey launch – we devised the communications strategy and built a pop-up beehive bar in the City for two days from scratch in six and a half weeks, complete with bartenders in beekeeper suits and aerial acrobats performing to a specially commissioned mash up by international DJ duo Yolanda Be Cool around Flight of the Bumblebee. See http://vimeo.com/41343149.
What was the best piece of consumer PR work NOT created by you over the past year?
The launch of the VW beetle out of Sweden, it was done by DDB but is a real PR coup. A great example of a clever piece of digital activity VW Beetle is doing out of Sweden to launch the new Volkswagen Beetle (May 2012). Called Bug Run, it’s a real live race with real beetles on a mini model racecourse where consumers place their bets each day for five days. Like a real betting site, there are beetle statistics and biographies running alongside information on the new Beetle Turbo car, dubbed the most powerful bug of all. Click on the link to see what it’s all about!
Who were your significant consumer hires over the past year?
Georgie Billingham, senior account director (and beauty PR specialist); Petrina Day, financial controller.
Tell us how your digital consumer work has become more measurably effective.
An example of our measurably effective digital work includes the Eylure team’s creation and maintenance of @EylureUK. The Eylure Twitter account has built-up over 25,500 followers in just over a year, engaging with key consumers and opinion formers whilst driving visible sales peaks for Eylure’s products.
Focus PR’s digital work now makes up a third of our revenue - it’s great to see new and prospective clients gaining both confidence and boardroom buy-in for great social campaigns.
The Olympics – fantastic opportunity for the PR community or monumental pain?
Fantastic opportunity. We signed up (to a two-year deal) Helen Jenkins (selected last week as part of Team GB for the Women’s Triathlon, London 2012) just days before she became world champion last year, on behalf of specialist, triple-action anti-perspirant Triple Dry. Leveraging Helen’s knowledge we have worked with her to produce a series of triathlon training guides to tap into the one of Britain’s fastest growing sports. Helen has proved invaluable in securing editorial coverage in national newspapers and magazines, giving a voice to the Triple Dry brand in hard-to-get media spots.
What are your plans for the agency over the next year?
Our plans include making our fifth acquisition, moving offices from Covent Garden to a warehouse at the foot of the Shard and continuing to focus on representing fewer, bigger, top-five-in-their-category consumer brands.