Midas Public Relations

Penny Clifton
Penny Clifton

Midas Public Relations

Midas House

10 – 14 Old Court Place

London W8 4PL

020 7361 7860





New business contact

Fiona Marsh, new business director

020 7361 7860




Managing Director

Penny Clifton 

020 7361 7860


If your agency was a film title, which one would it be?

Goldfinger, for obvious reasons.  Though The Wild Bunch did spring to mind…

Name your three best consumer clients or account wins over the past year.

Latitude Festival, The Royal Academy of Dance, The Churches Conservation Trust.

What was the most exciting consumer campaign you ran over the past year?

We were brought in by The Royal Academy of Dance to work on the first-ever Dance Proms last November.  It was an exciting campaign that involved hundreds of stakeholders, partners and participants, and took months of planning with extensive national and regional media relations activities.  It culminated in an amazing show at the Royal Albert Hall that still gives me goose-bumps…

What was the best piece of consumer PR work NOT created by you over the past year?

I always admire the work of The National Trust, but in the past year they have created some fabulous campaigns.  Whether championing British food, highlighting the impact of climate change on gardens, arguing against proposed changes to the planning laws, or identifying ‘50 things to do before you are        11 ¾’, the Trust has consistently stayed in the public eye.

Who were your significant consumer hires over the past year?

We appointed Chris McCrudden from Racepoint as New Media Manager, Zekra Rahman as Account Manager from Media Moguls and Sheerin Aswat from Colman Getty as Events Manager.

Tell us how your digital consumer work has become more measurably effective.

Last year was the year when digital stopped being an add-on and became an integral component of every successful PR campaign we ran, including our integrated campaigns for Mills & Boon and Galaxy National Book Awards among many others. At a time when there are fewer opportunities for securing traditional media coverage in volume, social networks play a critical role in providing a platform for our clients to communicate directly with their target audiences, and amplify the value of editorial coverage we achieve on clients’ behalf.

The Olympics – fantastic opportunity for the PR community or monumental pain?

It’s both! I can’t help wondering when and how Olympic fatigue will set in though.

What are your plans for the agency over the next year?

To achieve another year of double digit growth in our core areas of consumer brands, publishing, heritage and the arts.

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