KPMG names F-H as preferred PR service provider

Professional services firm KPMG has assigned Fleishman-Hillard

special status as its global 'preferred provider agency'.

F-H won a two-way pitch against GCI Group to take the account. F-H's

status sees the firm act as an ad hoc global adviser for KPMG and its

156 worldwide member firms.

The accounting, tax, legal and financial advisory firm can call upon F-H

for strategic PR counsel on global issues.

US-based F-H senior partner Peter McCue said: 'Global preferred provider

is a designation, like a Good Housekeeping seal of approval.'

KPMG UK corporate communications head Gavin Houlgate, appointed in June

(PRWeek, 8 June), said: 'If a global issue of some description comes up

we can call on them as they have a team designated to KPMG and know how

the group works.'

He added that the appointment does not affect currently retained

agencies, nor the UK internal and external communications review he is


Houlgate announced a review of all KPMG's UK PR following his

appointment, although he did not confirm whether the review will lead to

an agency repitch or staff hires.

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