Brass Eye press was 'as planned' says C4 PR head

Channel 4's press chief has defended the station's PR tactics in

the row over the Brass Eye satire on the media treatment of


Matt Baker, the station's head of press and publicity, said this week he

was satisfied the station had got its message across effectively.

'We prepared for media attention and that's what we got. It was

important we got our message across and I think that was done,' he


He added that it was too early to conduct a full 'post mortem' of the

incident since media attention around the programme was ongoing.

The programme, which attracted 2,000 complaints to Channel 4, was slated

by the tabloid press as well as government ministers, including child

protection minister Beverley Hughes. She described it as 'unspeakably

sick', despite admitting on Radio 4's Today programme to not having seen

the show. The programme has also been accused of 'tricking' an

eight-year-old stage school pupil into appearing on the show.

The channel's line has been to defend the programme, saying it was

making a serious point about hysterical media coverage of


Criticism is expected to continue with the station this week due to air

a repeat of a 1997 Brass Eye episode. It shows a reinstated sketch - cut

from the 1997 broadcast - about the Yorkshire Ripper.

The sketch was axed by the then controller Michael Grade, prompting

controversial programme creator Chris Morris to flash up an insulting

message to Grade on the aired version.

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