DIARY: Poll reveals journalists' frustrations with PROs

E-mail and text messaging have seemingly loosened PROs' grasp of

grammar, spelling and sentence structure, according to a Colette Hill

Associates poll of management journalists.

Results revealed that badly written press releases were the worst

offence, closely followed by bad spelling and erroneous apostrophe


Examples quoted were the placement of the most important news at

paragraph 27 of a press release and the use of 'brassiere' instead of


'Our main purpose as PR professionals is to communicate. In sending out

inaccurately written material we are doing our profession, not to

mention our clients, a disservice,' said CHA managing director Colette


Other findings suggest faxing has become all but redundant with 60 per

cent stating they prefer to use e-mail.

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