E-mail and text messaging have seemingly loosened PROs' grasp of
grammar, spelling and sentence structure, according to a Colette Hill
Associates poll of management journalists.
Results revealed that badly written press releases were the worst
offence, closely followed by bad spelling and erroneous apostrophe
Examples quoted were the placement of the most important news at
paragraph 27 of a press release and the use of 'brassiere' instead of
'Our main purpose as PR professionals is to communicate. In sending out
inaccurately written material we are doing our profession, not to
mention our clients, a disservice,' said CHA managing director Colette
Other findings suggest faxing has become all but redundant with 60 per
cent stating they prefer to use e-mail.