It is a time-honoured tradition of this industry for careers to
sway between journalism roles and the PR oeuvre. But a switch from a job
as a crime correspondent to being a technology PRO is unusual.
However, Lewis PR has poached Sunday Mirror crime writer Tim Luckett to
enhance its national media coverage.
Luckett described the tech firm as: 'very journalist-led in the way it
Unwilling to have joined 'just any agency' - exactly what one would
expect a new appointee to say - Luckett described the agency as
'different from the herd'.
Having taken on someone who has worked for The Sun, News of the World,
The Mail on Sunday, Today and London's Evening Standard (among others),
Lewis may well see its hopes for sharing in Luckett's media contacts
An evidently delighted Lewis CEO Chris Lewis seems impressed with his
recruit: 'It's not every day that a Sunday tabloid journalist wants to
join the PR world. Tim is already making a big impact as a mentor across
the agency and also for his expert knowledge of the Sunday newspaper