DIARY: Former tabloid crime reporter Luckett wins contacts for Lewis PR

It is a time-honoured tradition of this industry for careers to

sway between journalism roles and the PR oeuvre. But a switch from a job

as a crime correspondent to being a technology PRO is unusual.

However, Lewis PR has poached Sunday Mirror crime writer Tim Luckett to

enhance its national media coverage.

Luckett described the tech firm as: 'very journalist-led in the way it

presents news'.

Unwilling to have joined 'just any agency' - exactly what one would

expect a new appointee to say - Luckett described the agency as

'different from the herd'.

Having taken on someone who has worked for The Sun, News of the World,

The Mail on Sunday, Today and London's Evening Standard (among others),

Lewis may well see its hopes for sharing in Luckett's media contacts


An evidently delighted Lewis CEO Chris Lewis seems impressed with his

recruit: 'It's not every day that a Sunday tabloid journalist wants to

join the PR world. Tim is already making a big impact as a mentor across

the agency and also for his expert knowledge of the Sunday newspaper


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