Flack's Week: 15 June

Forgetfulness, Twitter dream teams, painkillers for clients and Poundland going the extra mile(s) - another week in the world of Flack...

James Warren: goes the extra mile for clients
James Warren: goes the extra mile for clients

Lucre Communications could be accused of forgetfulness after running two campaigns for two clients four years apart, both called 'Holiday Memories' and featuring memory celeb Dominic O'Brien. Lucre founder Tamarind Wilson explained that the content of the campaigns - for Leger Holidays and Cottages4you - is 'very different', adding the ad agency came up with the name of the latter. Well remembered, Tamarind ...

With the Euros under way, InSocial has created a Euro 2012 'Twitter Dream Team', based on the players in the tournament with the most Twitter followers. Despite our seemingly mouthy England players, only Wayne Rooney makes the 11, now Rio Ferdinand has once again been overlooked by the FA. The team comprises a huge Spanish contingent, including Pique, Sergio Ramos and Arbeloa. If only Joey Barton had been selected ...

Talk about client servicing - Weber Shandwick's chief digital strategist James Warren takes some beating. During the recent SABRE Awards in Brussels, Warren volunteered to get painkillers for Microsoft's EMEA comms director Heather Knox, who was complaining of a headache - at 12.30am. The 24-hour pharmacy was closed, but at least Warren tried ...

Looks like Poundland got overexcited during the Jubilee weekend - its PR team said Brits had bought 250,000 miles of bunting from its stores. Turns out it meant 2,500 miles. What's a decimal place here or there? ...

Flack in pictures

When Flack gets a hunger it hops off to the vending machine to pick up a chocolate bar, or if feeling a bit tubby, one of those fruit 'n' nut things. However, for those with a hunger for implausibly muscly men in uncomfortably tight pants, there is Threepipe's effort on behalf of Gaydar...


What is the one thing that would make you want to eat cheese? Seeing it modelled as a hat, obviously. That was Mercieca's thinking when it set about promoting Pilgrim's Choice and the 'art of quality sandwich making'. Kirstie Hopkin was the lucky model in this case. A possible contender for Ladies' Day at Royal Ascot?

What does it take to raise the spirits of a nation less than enthusiastic about its team's chances in the Euro 2012 football championships? Taylor Herring came up with this beauty, putting in an all-night effort for Paddy Power in 70mph winds on the White Cliffs of Dover. Flack awaits with baited breath to see if Roy Hodgson (with or without robes) can live up to the billing ...


Flack: (Saving) on Expenses - La Trompette, London W4

Reviewer: Alastair Turner, global chief executive, Aspectus PR

What is it good for?

The classic French menu hits the mark every time. I have been a regular visitor for more than a decade. Overseas clients love getting out of central London and Americans love the gooey, smelly cheeseboard.

Signature dish

It really is a Francophile's feast. Try the wonderful scallop and crab ravioli to start and the Chateaubriand (meant for two) for the main. The desserts are fresh and necessarily light, although there is a wicked Valrhona chocolate plate that is perhaps a little rich. Be sure to leave room for cheese.

Who's the boss?

It is owned by Nigel Platts-Martin and Bruce Poole, the partnership behind Chez Bruce. It has their pedigree but is slightly cheaper and far easier to get a table here.

Tips please

Ask the sommelier for advice - he is a lovely guy and provides top tips for any budget.

What's the damage?

Lunch from Monday to Friday is £26 for three courses.

La Trompette, 5-7 Devonshire Road, Chiswick, London W4 2EU. 020 8747 1836.

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