It was possibly the easiest band promotion ever. Take on a client
that has captivated millions of viewers over weeks of primetime TV, and
then try to get them media attention.
However, unlike the launch of Hear'Say, the arrival of Liberty - the
band comprising of rejects from TV's Popstars' final selection stage -
sees the aspiring stars emerge blinking into the limelight without so
much as a Royal Variety Performance to accompany their record's
Signed to Sir Richard Branson's V2 records on a six- album deal rumoured
to be worth pounds 1.5m, the act have turned to entertainment PR firm
Spirit Media to win the public's attention.
'The sort of bands that V2 handles in-house are usually indie types,'
explains Spirit Media founder Sean Borg. 'Since this was their first pop
signing I think they were keen to get an agency with a more showbiz
Fears that Liberty will fail to attract attention in the same way as
Hear'Say are immediately discounted: 'You'd be surprised,' claims
'There's massive interest and people will be surprised to see how many
(magazine) covers they are on come August and September.'
However, the shared Popstars roots are where the similarity between the
two acts ends, according to Borg, who compares the way in which they
'met up and decided between themselves to form a band' to the meetings
of The Beatles and The Rolling Stones.
'I'm not saying they're better than Hear'Say,' he concludes modestly,
'but the last ten that were there on Popstars were Hear'Say and Liberty.
This just gives them an extra chance to prove their ability.'