Tesco has recorded the most negative online sentiment, scoring -17 per cent, of the firms examined in the Kaizo Advocacy Index, a biannual audit of online attitudes towards brands.
The Hawaii Tourism Authority is seeking an agency to handle a Western European brief to help promote Hawaii as a tourist destination.
The London Evening Standard has picked W Communications as its retained agency after the agency's work with sister papers The Independent and i.
Fred Perry has drafted in The Zeitgeist Agency as it seeks to expand its work with musicians during its 60th anniversary year.
Skyscanner has brought in specialist travel PR agency JPW Communications to handle its UK consumer brief.
Four Communications has recruited Antia Buhigas, the comms head of PhotoBox, as its first head of social media.
BSkyB has called in tech, media and telecoms agency Harvard to raise awareness of its customer intelligence division Sky IQ.
Which? has appointed Citizen to launch a campaign for clearer supermarket pricing.
Staples has awarded Euro RSCG its consumer brief after a four-way pitch.