Euro RSCG wins consumer account for Staples

Euro RSCG has won a consumer account with Staples, the world's largest office products company.

Staples: calls in Euro RSCG for a consumer brief
Staples: calls in Euro RSCG for a consumer brief

The brief, thought to be worth £6,000 a month, was won following a four-way pitch, with an initial aim of positioning Staples as the first choice for the ‘back to school’ market.

The two-pronged strategy is to target the public and the b2b start-up markets.

The Euro account team comprises a national PR team led by Jo Grierson, consumer MD, out of London, and a local marketing team that will do PR around individual store openings led by Brian Beech, MD, out of Manchester office.

Grierson said: 'These are very exciting times for Staples, as more and more new businesses start up and more people work from home offices.

'Our remit is to raise the brand’s national profile and highlight it as a one-stop destination for office supplies and stationery, with an unrivalled print and copy centre. Whether driving footfall in-store or traffic online, we want to make the shopping experience an exciting, enjoyable and interactive one for Staples customers.'

The process was led by Staples marketing executive Olga Joven, who joined the retail chain six months ago. The account team will report to the company’s marketing team in High Wycombe and to marketing director Sarah Haythornthwaite.

Currently, there are 137 Staples stores across the UK, stocking office supplies, technology, furniture, and business services.

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