Emap Performance has shaken up its editorial staff in a bid to
boost its most successful monthlies, Q and Mixmag.
Paul Trynka, editor of the firm's music title for older readers, Mojo,
has been promoted to editorial director with a remit that also covers
He will work with Q editor John McKie, who moved from stablemate Smash
Hits in March. Andrew Harrison, who was editorial director of both Q and
dance title Mixmag, will now concentrate solely on the latter.
Redesigns are in the pipeline for Q and Mixmag.
Although Q is the biggest selling of Emap's 'older' titles, with a
204,100 circulation, its 'rock' focus is threatened by the mainstream
penetration of dance music.
The 106,100-selling dance title Mixmag has made sales gains but is
seeking to shore up its position with launches and spin-offs, on which
Harrison will concentrate.
In what Emap insisted is a separate development, John Mullen has quit as
editor of the website, Mojo4music.com and will go freelance next
'John's move was a personal choice, not a strategic decision,' said Emap
head of digital entertainment Jerry Perkins.
But Trynka said it provided an opportunity to alter the focus of Mojo's
online presence. 'There was an element of replicating the magazine
online and the consensus (now) is that's not what we need,' he said.
'Essentially it will be more of a community, closer to the fan sites our
readers hang out in. It is a luxurious magazine and the website cannot
replicate that, but it will get more reader feedback.'
Mojo, which launched in 1994, is now looking for both an online and an
offline editor. The print version is seen as the most stable of Emap's
music offerings with a circulation of 84,000.
The company predicts that this will increase at the next ABCs.