MEDIA: Editorial revamp at Emap Performance

Emap Performance has shaken up its editorial staff in a bid to

boost its most successful monthlies, Q and Mixmag.

Paul Trynka, editor of the firm's music title for older readers, Mojo,

has been promoted to editorial director with a remit that also covers


He will work with Q editor John McKie, who moved from stablemate Smash

Hits in March. Andrew Harrison, who was editorial director of both Q and

dance title Mixmag, will now concentrate solely on the latter.

Redesigns are in the pipeline for Q and Mixmag.

Although Q is the biggest selling of Emap's 'older' titles, with a

204,100 circulation, its 'rock' focus is threatened by the mainstream

penetration of dance music.

The 106,100-selling dance title Mixmag has made sales gains but is

seeking to shore up its position with launches and spin-offs, on which

Harrison will concentrate.

In what Emap insisted is a separate development, John Mullen has quit as

editor of the website, and will go freelance next


'John's move was a personal choice, not a strategic decision,' said Emap

head of digital entertainment Jerry Perkins.

But Trynka said it provided an opportunity to alter the focus of Mojo's

online presence. 'There was an element of replicating the magazine

online and the consensus (now) is that's not what we need,' he said.

'Essentially it will be more of a community, closer to the fan sites our

readers hang out in. It is a luxurious magazine and the website cannot

replicate that, but it will get more reader feedback.'

Mojo, which launched in 1994, is now looking for both an online and an

offline editor. The print version is seen as the most stable of Emap's

music offerings with a circulation of 84,000.

The company predicts that this will increase at the next ABCs.

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