MEDIA: Business a.m. to be e-distributed

Scottish business and financial daily Business a.m. has struck an

electronic distribution deal with distributor NewsStand.

The publishing technology firm will provide a distribution service for

newspaper subscribers that should see the paper delivered directly to a

user's desktop each morning as a compressed PDF file.

Users will only have to be online for the download time: once in place

the file can be accessed off line or printed to look like a hard


The paper's publishers - the Bonnier Group - hope the link up will boost

sales of the title outside its Scottish market. The Business a.m.

website will now supply the software to enable readers to buy either

one-off issues or subscriptions. The paper retails for 80p in Scotland

and the price for the downloaded version is expected to be similar.

Although Business a.m is the first venture for NewsStand in Europe, the

company has a five-year contract with The New York Times and a similar

deal with the Harvard Business Review.

Warwick Brindle, NewsStand's European representative, said: 'Readers of

Business a.m will now be able to view the newspaper on their screens in

the same layout as the printed version, but with digital functionality,

such as search and zoom.'

The deal involves no licensing fees, but NewsStand will receive

commission for every copy of the paper sold through its distribution


Agreement is being sought from the Audit Bureau of Circulation for

NewsStand sales to qualify as paid circulation.

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