Menzies will work across all content-related campaigns and is currently a director at The 10 Group, a digital and broadcast content specialist agency with which the agency is working.
Richard Millar, CEO of H+K UK + Europe, said: ‘The shift in media consumption is well recognised and increasingly there is a need to produce engaging and relevant digital content for clients. Alex is a well-respected and experienced TV executive and will help drive this new specialism within the agency.’
While at The 10 Group, Menzies has project-managed and overseen the creative development of online and broadcast content ideas for Vodafone, P&G, Adidas and Statoil.
Before this, he spent time as a commissioning executive and features head at BBC1, BBC2 and Channel 5. Menzies also worked with ITV Studios, Endemol UK and RDF Media, where he gained production credits on shows such as I’m A Celebrity Get Me Out of Here, Hell’s Kitchen and Fame Academy.
H+K has been working with The 10 Group since February 2011, and the appointment of Menzies marks continued efforts by the H+K to increase direct engagement between brands and news and entertainment channels.
In his new role, he will be heading content production working with internal teams on development, content-led strategy and advising clients on product placement opportunities.
The move comes shortly after H+K brought in Nick Edell for another newly created senior level role to oversee the agency's digital output.