Weber Shandwick vice-chairman Fiona Noble said: ‘This is more than just a new look and feel; it goes to the core philosophy of believing that we are in the engagement business.
‘Clearly advocacy still sits at the heart of everything that we do, but the channel and content we use to engage has moved on.’
Noble pointed to the agency’s newly developed comms framework, Content Fusion, as an example of how the agency is changing its approach to channels and content.
Content Fusion is Weber Shandwick’s proprietary methodology that aims to help clients tell their story across all channels and platforms.
The news comes after the Tokyo 2020 bid committee for the Olympic and Paralympic Games appointed Weber Shandwick as its global agency.