Weber Shandwick unveils new company branding

Weber Shandwick has launched a revised set of branding as part of what it claims is a move towards becoming an 'engagement business'.

Weber Shandwick: new branding
Weber Shandwick: new branding
The new imagery includes a new company logo and a redeveloped website, but Weber Shandwick insists that the move goes further than merely ‘look and feel’ and has been developed to reflect the agency’s ‘core philosophy’.

Weber Shandwick vice-chairman Fiona Noble said: ‘This is more than just a new look and feel; it goes to the core philosophy of believing that we are in the engagement business.

‘Clearly advocacy still sits at the heart of everything that we do, but the channel and content we use to engage has moved on.’

Noble pointed to the agency’s newly developed comms framework, Content Fusion, as an example of how the agency is changing its approach to channels and content.

Content Fusion is Weber Shandwick’s proprietary methodology that aims to help clients tell their story across all channels and platforms.

The news comes after the Tokyo 2020 bid committee for the Olympic and Paralympic Games appointed Weber Shandwick as its global agency.

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