Asian fund management firm Atlantis has appointed Positive Profile
in place of Golin/Harris Ludgate.
Atlantis targets institutional investment managers in the UK and on the
Continent, using media aimed at senior staff.
Positive Profile MD Dudley Howard said they would launch a range of
initiatives, including a conference speaking programme and
local-language communications targeted at institutional investment
managers in each of Europe's financial capitals. Media targeted would
include pan-European press, specialist TV and radio, magazines and the
UK financial press.
David McConnell, marketing director for Atlantis for the past three
months, said: 'We wanted to increase our profile in Europe and felt
Positive Profile could offer experience in the European UK financial