Positive Profile is winner in Atlantis PR agency swap

Asian fund management firm Atlantis has appointed Positive Profile

in place of Golin/Harris Ludgate.

Atlantis targets institutional investment managers in the UK and on the

Continent, using media aimed at senior staff.

Positive Profile MD Dudley Howard said they would launch a range of

initiatives, including a conference speaking programme and

local-language communications targeted at institutional investment

managers in each of Europe's financial capitals. Media targeted would

include pan-European press, specialist TV and radio, magazines and the

UK financial press.

David McConnell, marketing director for Atlantis for the past three

months, said: 'We wanted to increase our profile in Europe and felt

Positive Profile could offer experience in the European UK financial

services markets.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in