Ingenious Britain was launched in 2011 and is backed by the Prime Minister David Cameron, Business Secretary Vince Cable, Sir James Dyson, Mary Portas and Lord Sugar. It is a community of businesses brought together to support SMEs in the UK.
SMEs make up 95 per cent of the businesses in the UK and contribute almost half of UK GDP.
Octopus is charged with driving increased awareness of Ingenious Britain through traditional and social media channels, including various thought leadership and core press office activities.
The agency and Ingenious Britain aims to bring SMEs together through a series of networking events for business owners, media and other influential communities, with the aim of encouraging conversations and advice sharing.
Mark Moore, commercial services director, Ingenious Britain, said: ‘SMEs are integral to the UK economy; five million exist in the UK, accounting for 50 per cent of GDP. Our commitment to supporting the sector – from one-man bands upwards – is ready to really take-off thanks to the plans we have developed with Octopus Communications.’
Separately, Rocket, part of the Octopus Group, has been hired by learning and talent management company Cornerstone OnDemand.
Rocket Communications has won a European brief to raise awareness of the company and shift brand perceptions from a corporate IT provider to a forward-thinking, modern company that helps businesses succeed through their people.
The agency will deliver the brief through its international network ION Group and will be supported by 3D Communication in France.