Joe Public Relations bags MTV Ibiza 2001 Club Tour

MTV Networks Europe has handed Joe Public Relations responsibility

for managing the TV station's on-island PR efforts in Ibiza this


The appointment will see JPR focus on an MTV event at the San Rafael

Hipodromo, which marks the culmination of the MTV Ibiza 2001 Club


The agency will work with local and British-based media, as well as

'opinion-formers' to grab attention for the event.

JPR associate director Kevin Redfern will head the account, aided by

Andy Wilson, who will work from the seasonal Ibizan office the agency

established last year.

The account reports to MTV Europe communications manager Polly Stevens,

who added that the broadcaster sought to encourage local media and young

Ibizans to 'feel involved and part of the event on their island'.

Having circulated information about its Ibiza office, the agency was

approached by MTV.

Presentations to the client led to the appointment without a competitive


JPR will manage the account on a project basis and will look to renew

the arrangement for 2002, depending on the success of the coming months'


The main event will include performances from Roger Sanchez and

Faithless, performing to an expected crowd of 20,000.

JPR has been joined in the Balearic market this year by Capitalize,

which is operating out of Ibiza Town from May to September, representing

clients including Bacardi-Martini, and Pringles - the latter a sponsor

of the MTV events (PRWeek, 20 April).

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