The Press Association has linked up with a PR agency to provide a
media training service.
HBL Media, which already trains senior staff at the Bank of England and
the London Stock Exchange, will use PA's broadcast studios as well as
arranging meetings between PA staff and its clients.
The deal was organised by Steve Levinson, HBL founder and former PA and
BBC economics correspondent, and PA head of broadcasting Peter
Lindsey Kennedy, HBL senior account manager, said: 'It's important to
clients that they realise the importance of PA in journalism and this
provides a useful opportunity for them to see the newsroom and meet
HBL was founded three years ago and specialises in financial and
technology PR. Its client list includes brands such as Nokia, Barclays
and John Lewis.