RSA Films enters non-broadcast communications

Oscar-winning director Ridley Scott's TV commercials company is

moving into the world of non-broadcast corporate communication.

RSA Films, owned by Ridley and brother Tony - who directed 1980s hit Top

Gun - has hired Rupert Unwin as executive producer (non-broadcast), to

head the venture. RSA will offer corporate video, film and DVD to

potential clients across the globe.

Unwin's appointment formalises RSA's non-broadcast offering. The company

has already produced an in-house DVD for Nokia, which won the gold Award

at this year's International Visual Communication Association


The service will make use of RSA's pool of writers and ad directors as

well as other specialist writers and directors on a project basis.

Ridley Scott - who directed Gladiator - said of the initiative: 'RSA has

always been about excellence in advertising and commercial production,

irrespective of what the film is about or where it will be shown. This

decision to move further into the area of non-broadcast communication is

a natural extension of that thinking.'

Unwin was a senior producer at Jacaranda Productions before he joined

RSA, and worked on clients such as Comet and Siemens.

'We've accumulated a huge amount of knowledge from 30 years of

commercials production,' Unwin said.

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