Oscar-winning director Ridley Scott's TV commercials company is
moving into the world of non-broadcast corporate communication.
RSA Films, owned by Ridley and brother Tony - who directed 1980s hit Top
Gun - has hired Rupert Unwin as executive producer (non-broadcast), to
head the venture. RSA will offer corporate video, film and DVD to
potential clients across the globe.
Unwin's appointment formalises RSA's non-broadcast offering. The company
has already produced an in-house DVD for Nokia, which won the gold Award
at this year's International Visual Communication Association
The service will make use of RSA's pool of writers and ad directors as
well as other specialist writers and directors on a project basis.
Ridley Scott - who directed Gladiator - said of the initiative: 'RSA has
always been about excellence in advertising and commercial production,
irrespective of what the film is about or where it will be shown. This
decision to move further into the area of non-broadcast communication is
a natural extension of that thinking.'
Unwin was a senior producer at Jacaranda Productions before he joined
RSA, and worked on clients such as Comet and Siemens.
'We've accumulated a huge amount of knowledge from 30 years of
commercials production,' Unwin said.