Last week, agency figures were told about the new government frameworks for procurement, following the closure of the COI.
Plans outlined during the 'agile government communications' conference in Westminster led to question marks around the implications for an existing Government framework, Creative Choice.
However, Jonathan Lewis, chairman at Creative Choice, said that as long as the Government Procurement Service 'gave all its frameworks equal support', the situation would not change.
It would be 'up to government clients' to make the choice, he said, adding that it was 'not a question of joining one framework or another.
The best agencies will win a place on both.'
Formed last summer, Creative Choice is made up of 12 founder members including Kindred and the Live Group, of which Lewis is chairman.
Lewis said the post-COI government plans were 'welcomed and long overdue' but did not 'cover the whole creative sector, which Creative Choice does as a one-stop shop'.