Swedish firm BIT links up with Media Information

Media Information, the company behind PR resource MediaDisk, has

merged with Swedish company BIT.

The consolidation of the two Observer Group subsidiaries has created a

rebranded unit called Waymaker. The brand, announced this week, will

cater for PR and IR firms.

Waymaker comprises four parts - Select, Publish, Collect and


Select incorporates MediaDisk and enables its clients to establish key

contacts in the media, finance, and the political and public affairs


Publish provides those targets - such as publications, websites and wire

services - with stories, via various electronic and traditional


Collect uses software to gather and archive all subsequent coverage,

while Analyse evaluates that coverage and provides analytical reports

that assess the impact of clients' press releases or events. The latter

is able to utilise the Observer Group's Romeike Media Intelligence


Waymaker MD Neil Palfreeman said: 'Being part of a larger group gives us

a solid support network and allows us to call upon a greater skill base.

This enables us to provide our clients with cost effective solutions for

all their communications needs'.

Media Intelligence owner Romeike Group was acquired by Observer Group in

1999. The group had a turnover of pounds 81m in 2000.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in