Omnicom and IPG pool agencies in bid for IBM work

Omnicom and Interpublic Group (IPG) - two of the world's largest

communications holding companies - have made unprecedented moves to

secure one of the largest PR accounts in recent history.

Both groups are pooling a number of their agencies to stake their claims

to the global IBM business put up for pitch last month (PRWeek, 18 May),

estimated to be worth more than pounds 40m.

Omnicom's Brodeur Worldwide - the incumbent on IBM's software, global

services consulting and personal systems business - is drawing on both

Ketchum and Fleishman-Hillard. It is not yet clear who is leading the

joint bid, or whether new entities will be formed.

Within IPG, TSI, the incumbent on IBM's technology, products and sales

areas, is joining sister agencies Golin/Harris International and Weber

Shandwick Worldwide. An IPG source confirmed TSI would present the

tactical elements, with its sister agencies providing strategy.

IBM is cutting its PR agencies from 50 to two or three, to represent

three new divisions: research and technology, product, and customer


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