The online voucher site has more than six million UK users and features 500 new offers a day.
Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors.
From July to December 2011 UK consumers spent £292.5m on daily deal websites, saving, on average, 56 per cent on their purchases, or £375m. Competition is fierce however, with 70 active daily deal sites in the UK and 1,500 across Europe vying for customers.
Rooster aims to target merchants by focusing on the site’s record of incremental sales and evidence that consumers purchase deals they did not consider before receiving the DiscountVouchers.co.uk newsletter.
The agency will also aim to encourage more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed up, including Marks & Spencer, Red Letter Days, Sainsbury’s, Fitness First and Sky.