Wayne Bruce joins the company as head of PR following time spent at Nissan’s luxury brand, Infiniti.
The role was formerly held by Mark Harrison, who recently took the post of regional director for McLaren Automotive Middle East and Africa.
Bruce will report to McLaren Automotive’s sales and marketing director Greg Levine, and to McLaren marketing’s group head of communications and PR, Matt Bishop.
He said: ‘To be invited to join a team who have already achieved so much was an opportunity that I couldn’t refuse. Especially at this point in time, when McLaren Automotive is entering the next chapter in its exciting story.’
As well as Nissan, Bruce has worked at SEAT and Volkswagen. Before this, he was an automotive journalist with UK-based CAR magazine.
Levine said: ‘I am so excited to have Wayne on board, particularly when McLaren Automotive is about to embark on a period of growth through the launch of new products and new markets.
'He brings with him not just the respect of the industry but also a wealth of relevant experience and knowledge. Wayne is a petrolhead, too, a vital qualification for working at McLaren Automotive.’