Reports of two men eyeing up shops in Manchester are usually the
preserve of crime reporters. However, when the two are Weber Shandwick
Worldwide UK corporate MD Chris Genasi and European CEO Lutz Meyer,
PRWeek can't help but be intrigued.
Questioned on what the two were up to in the north-west last week (13
June), Genasi informed us that despite the Manchester business falling
within his remit in February, and him spotting that Manchester is a
vibrant and buzzing scene, the business had 'never been made to
With Burson-Marsteller having raised the stakes with the acquisition of
pounds 3.6m earning Manc firm Communique, is WSW ready to strike back?
Genasi denied there were plans for an imminent purchase, although he
admitted there had to be a reason for Meyer's presence in the
A possible hint came from Genasi's vision for the Manchester office: 'I
would like to see the business double in size in two or three years.
It's difficult to do that without making an acquisition.' So were the
pair just casing the joint? 'Casing the joint. That's a very good way of
describing the situation,' he says.
And so the guessing game about potential targets begins.