Healthcare: The Week in Healthcare

Pfizer calls in Ketchum Pleon

Ketchum Pleon has been awarded the account for Pfizer's debut beauty product, Imedeen. All UK PR for the oral skincare product will be handled by the agency. The account will be headed by head of creativity, growth and innovation Deirdre Murphy.

Chime Communications has acquired a 51 per cent stake in Harvey Walsh, a bespoke data health intelligence service. This will form part of Chime's healthcare division, Open Health, providing services such as evidence analytics.

Pegasus has won a six-figure campaign for health, beauty and wellbeing device manufacturer HoMedics following a five-way pitch.

The campaign runs until December 2012, and will include launching products and ranges such as cookware range Salter and anti-ageing beauty devices.

Ex-Manchester Evening News editor Maria McGeoghan has been recruited as director of strategy and operations at global agency The Scott Partnership Holdings, which provides b2b services for the healthcare, scientific, technology and pharmaceutical industries.

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