Chinese telecoms giant Huawei in comms review

Chinese telecoms giant Huawei has started a pitch process for its corporate and b2b PR contracts.

Huawei: comms review
Huawei: comms review

The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities.

Huawei media relations manager Yingying Li told PRWeek: ‘The time is right for us to look and see what is out there agency-wise. We’ve not reviewed our PR agencies for four or five years.

‘Our business is expanding rapidly and we need an agency that can help increase our company awareness both on a consumer, corporate and enterprise level.’

Li confirmed that Fleishman-Hillard has accepted an invite to repitch for the account.

The chosen agency will be tasked with handling the firm's operator and enterprise technology remit, helping Huawei build its reputation in the UK market.

The firm has aggressive expansion plans and has recently announced its first major managed services contract in the UK with mobile operator Telefónica, owner of O2.

The move comes as the company continues to face suspicion over supposed links to the Chinese military. It was also blocked by the Australian government from tendering for its national broadband network two months ago.

Currently Huawei has no plans to repitch its consumer brief held by Fleishman-Hillard.

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