SportBusiness Group is to launch a global magazine concentrating on
the commercial aspects of soccer.
From September, Football Business International will target professional
clubs, governing bodies and suppliers of goods and services.
The company already has a monthly magazine, SportBusiness, which
contains information on broadcast and sponsorship issues across a range
The new title will be sent to SportBusiness readers, half of whom are in
Editor Simon Banks said: 'To grow outside the US we thought we would try
a sport-specific product and soccer is the global game.'
Football Business International will aim itself at commercial directors
and chairmen. Topics to be covered include alliances, for example
between European, Asian and African clubs; youth development; the use of
perimeter advertising boards; and the development of soccer in the US.
These issues are not often covered by mainstream football magazines,
He said: 'We will also look at finance issues. Not just stock market
flotation but how clubs manage their cash.'
September's issue has an analysis of Manchester United's international
aspirations for the club's brand.
The title will be quarterly, although frequency may increase if it is
successful, Banks said.
Some of the editorial team on SportBusiness Magazine will contribute to
Football Business International.
SportBusiness was set up in 1996. It launched a website,
sportbusiness.com, two years after. Its other print titles are Sports
Television and Sport & Medicine Today.