MEDIA: Football Business International mag set to launch

SportBusiness Group is to launch a global magazine concentrating on

the commercial aspects of soccer.

From September, Football Business International will target professional

clubs, governing bodies and suppliers of goods and services.

The company already has a monthly magazine, SportBusiness, which

contains information on broadcast and sponsorship issues across a range

of sports.

The new title will be sent to SportBusiness readers, half of whom are in

the US.

Editor Simon Banks said: 'To grow outside the US we thought we would try

a sport-specific product and soccer is the global game.'

Football Business International will aim itself at commercial directors

and chairmen. Topics to be covered include alliances, for example

between European, Asian and African clubs; youth development; the use of

perimeter advertising boards; and the development of soccer in the US.

These issues are not often covered by mainstream football magazines,

Banks claimed.

He said: 'We will also look at finance issues. Not just stock market

flotation but how clubs manage their cash.'

September's issue has an analysis of Manchester United's international

aspirations for the club's brand.

The title will be quarterly, although frequency may increase if it is

successful, Banks said.

Some of the editorial team on SportBusiness Magazine will contribute to

Football Business International.

SportBusiness was set up in 1996. It launched a website,, two years after. Its other print titles are Sports

Television and Sport & Medicine Today.

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