A leading title for the UK student community is to launch six more
editions in time for the start of the next academic year.
Fresh Direction - which comes out each term and covers student life in
London, Birmingham, Oxford, Bristol, Leeds, Manchester and Edinburgh -
is to roll out special editions for Cardiff, Newcastle, Brighton,
Exeter, Cambridge and Belfast by September.
The increase in editions is matched by a jump in circulation from
225,000 to 325,000.
Publisher Paul Russell said the three-month shelf-life of the magazine
gave those wishing to be seen by students a 'quality vehicle' for their
wares. 'It's the only sure-fire way of targeting UK students,' he
In a separate development, Fresh Direction has appointed Alison Lawrie
as features editor. She joins from the now-defunct teen title Jump,
where she was senior writer and reviews editor. Prior to that she was a
freelance writer for The Guardian's books section.
Lawrie's early plans for the magazine include features such as a student
sex guide, an item on how to give your room a makeover and coverage of
student finance issues, as well as pieces on buying your first PC,
student accommodation and part-time jobs.
The full-colour glossy title is distributed free in places where
students gather in large numbers: union bars, colleges and halls of
residence, as well as cybercafes, gig venues, art galleries, independent
cinemas, libraries, record and book shops.