MEDIA: Six more editions for student mag

A leading title for the UK student community is to launch six more

editions in time for the start of the next academic year.

Fresh Direction - which comes out each term and covers student life in

London, Birmingham, Oxford, Bristol, Leeds, Manchester and Edinburgh -

is to roll out special editions for Cardiff, Newcastle, Brighton,

Exeter, Cambridge and Belfast by September.

The increase in editions is matched by a jump in circulation from

225,000 to 325,000.

Publisher Paul Russell said the three-month shelf-life of the magazine

gave those wishing to be seen by students a 'quality vehicle' for their

wares. 'It's the only sure-fire way of targeting UK students,' he


In a separate development, Fresh Direction has appointed Alison Lawrie

as features editor. She joins from the now-defunct teen title Jump,

where she was senior writer and reviews editor. Prior to that she was a

freelance writer for The Guardian's books section.

Lawrie's early plans for the magazine include features such as a student

sex guide, an item on how to give your room a makeover and coverage of

student finance issues, as well as pieces on buying your first PC,

student accommodation and part-time jobs.

The full-colour glossy title is distributed free in places where

students gather in large numbers: union bars, colleges and halls of

residence, as well as cybercafes, gig venues, art galleries, independent

cinemas, libraries, record and book shops.

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