NEW YORK: The PRSA Foundation's failure to meet a financial
commitment to its Kids in a Drug-Free Society (KIDS) programme has
provoked its core donor, the Robert Wood Johnson Foundation (RWJF), to
terminate a pounds 6.4m grant.
RWJF has awarded two grants to the Foundation - the non-profit arm of
the PRSA - since 1998, totalling just more than pounds 2m.
The bulk of that cash, more than pounds 1.8m, was given in the grant
running from August 1988 to July 2001.
The PRSA did not meet its financial commitment to the programme,
according to RWJF.
'We did expect some financial support to come through from PRSA and that
did not materialise,' said Joan Hollendonner, RWJF senior communications
officer and KIDS programme officer.
Foundation president David Grossman would not disclose the exact amount
of the financial commitment, but said it ran into the 'several hundred
thousand dollar' range.
The Foundation was expected to provide 15 per cent of the operating
Hollendonner claimed that RWJF was not at fault for ceasing the grant
payments, explaining that it never committed to funding KIDS beyond the
previous two grants.
Developed with the Partnership for a Drug-Free America, the programme
was designed to showcase the power of PR on the 50th anniversary of the
PRSA by training parents to talk to their children about drugs.
Lou Capozzi, Manning Selvage & Lee chief executive and chairman of the
KIDS board, said the news was disappointing but claimed the setback
would not terminate the effort.