INTERNATIONAL: Cash dries up for PRSA drugs programme

NEW YORK: The PRSA Foundation's failure to meet a financial

commitment to its Kids in a Drug-Free Society (KIDS) programme has

provoked its core donor, the Robert Wood Johnson Foundation (RWJF), to

terminate a pounds 6.4m grant.

RWJF has awarded two grants to the Foundation - the non-profit arm of

the PRSA - since 1998, totalling just more than pounds 2m.

The bulk of that cash, more than pounds 1.8m, was given in the grant

running from August 1988 to July 2001.

The PRSA did not meet its financial commitment to the programme,

according to RWJF.

'We did expect some financial support to come through from PRSA and that

did not materialise,' said Joan Hollendonner, RWJF senior communications

officer and KIDS programme officer.

Foundation president David Grossman would not disclose the exact amount

of the financial commitment, but said it ran into the 'several hundred

thousand dollar' range.

The Foundation was expected to provide 15 per cent of the operating


Hollendonner claimed that RWJF was not at fault for ceasing the grant

payments, explaining that it never committed to funding KIDS beyond the

previous two grants.

Developed with the Partnership for a Drug-Free America, the programme

was designed to showcase the power of PR on the 50th anniversary of the

PRSA by training parents to talk to their children about drugs.

Lou Capozzi, Manning Selvage & Lee chief executive and chairman of the

KIDS board, said the news was disappointing but claimed the setback

would not terminate the effort.

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