PUBLIC SECTOR: Orchid PR to assist RoadPeace strategy

RoadPeace, which campaigns on behalf of road traffic victims and

their families, has taken on PR agency help for the first time. Orchid

PR has been appointed without a competitive pitch to provide press

office, PA and long-term media strategy support to the London-based

charity. Orchid MD Ruth Stone heads a two-strong team and reports to

RoadPeace founder and national secretary Brigette Chaudry. Stone says

one of the main areas of campaigning is to push for a law giving road

accident victims the same support received by victims of crime.

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