RoadPeace, which campaigns on behalf of road traffic victims and
their families, has taken on PR agency help for the first time. Orchid
PR has been appointed without a competitive pitch to provide press
office, PA and long-term media strategy support to the London-based
charity. Orchid MD Ruth Stone heads a two-strong team and reports to
RoadPeace founder and national secretary Brigette Chaudry. Stone says
one of the main areas of campaigning is to push for a law giving road
accident victims the same support received by victims of crime.