Brilliant Media, the largest independent media buying company
outside London, has created a PR arm.
Brilliant PR is headed by Nick Mayhew, who joined earlier this month.
His team will initially be composed of freelances but he plans to build
a permanent team of 'five to ten' within a year.
Mayhew said Brilliant would offer full PR services but acknowledged his
own experience is in corporate and B2B work.
Leeds-based Brilliant has around 60 clients, whose PR needs have led to
the creation of Mayhew's post. Mayhew refused to disclose which
Brilliant clients would use his division's services.
Brilliant managing director David Moutrie said: 'PR has always been
closely linked to media advertising in communication. PR is a natural
extension of our current services.'
Prior to joining Brilliant, Mayhew spent 18 months as an account manager
for Weber Shandwick in Leeds. Before that he was at Wetherby-based
Two-Ten Communications, the commercial arm of the Press Association, for
four years. Prior to that he was PR and marketing manager at Uni Glass
in South Africa.
Brilliant Media, which employs 45 staff, was created in September 1999
after the merger of Media Lane and DMS. Turnover last year reached