Financial Dynamics' (FD) consumer finance arm has landed a brief to
help the positioning of Alliance & Leicester's small business arm -
Alliance Business Banking - which launched last October.
The agency won the 12-month contract in a competitive pitch against five
other agencies, according to Alex Bellinger, Alliance & Leicester press
manager for commercial and business banking.
'Financial Dynamics persuaded us they would be able to get us the widest
possible range of coverage and profile Alliance Business Banking in a
FD partner and account director Guy Bellamy said the agency would help
the bank develop its position in the market as an alternative provider
to mainstream banks.
'We are going to target consumer media because small business owners are
also consumers,' he added.
The agency already works for Alliance & Leicester on projects, including
The account team includes Laura Leggetter, recently recruited from
Lexis, as well as Holly McQuie, who works for FD on other financial