Alliance Business Banking takes on FD for positioning

Financial Dynamics' (FD) consumer finance arm has landed a brief to

help the positioning of Alliance & Leicester's small business arm -

Alliance Business Banking - which launched last October.

The agency won the 12-month contract in a competitive pitch against five

other agencies, according to Alex Bellinger, Alliance & Leicester press

manager for commercial and business banking.

'Financial Dynamics persuaded us they would be able to get us the widest

possible range of coverage and profile Alliance Business Banking in a

creative way.'

FD partner and account director Guy Bellamy said the agency would help

the bank develop its position in the market as an alternative provider

to mainstream banks.

'We are going to target consumer media because small business owners are

also consumers,' he added.

The agency already works for Alliance & Leicester on projects, including

mortgage PR.

The account team includes Laura Leggetter, recently recruited from

Lexis, as well as Holly McQuie, who works for FD on other financial

services brands.

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