Former Medialink senior V-P Stuart Maister has launched a B2B
visual communications agency.
Maister, a former TV and radio journalist, left Medialink earlier this
year. He had formed TV consultancy The London Bureau before selling it
to Medialink three years ago.
His latest venture, BroadView, is funded by himself and two investors.
It will enable client companies to use online broadcasting techniques to
target their stakeholders.
The service will 'narrowcast key messages to key audiences' - internal
comms departments, the investment community, business customers and
suppliers and stakeholders.
Maister said that in addition to its core service it will offer creative
online programming and reach external audiences using broadcast media
'A lot of online webcasting is very raw. Broadview will identify
clients' commercial objectives and then create sophisticated online
programming such as online forums, interactive online video and
showcasing,' Maister said.
'The key to the service is that it is editorially driven.'