DIY equipment manufacturer Black & Decker is on the verge of
appointing a UK consumer agency, following a six-agency pitch for the PR
Weber Shandwick Worldwide, The Direct Communications Company, Cameron
PR, and Piranha Kid are among those understood to have pitched, the
latter having been put forward by incumbent sister agency Hill &
Knowlton, which declined to enter the repitch.
H&K has represented Black & Decker in the UK for more than ten years,
and will continue to work with the brand across Europe.
Black & Decker marketing analyst for consumer power tools Katie Rogers
admitted that 'budget constrictions' had been a factor in the parting of
ways between the two parties.
She said: 'H&K are quite an expensive agency, so we decided it was time
for a change in emphasis with regard to PR.'
Alison Elyess-Owen, H&K brand marketing MD, responded: 'We're not
expensive, we're very good value.' She added that the agency had
'invested massively' in the brand during the last ten years.
Cameron is now the hot favourite to pick up the account, according to
industry insiders. Black & Decker category manager John Finch said: 'The
contract will be signed by 1 August. No decision has been made but we
anticipate that happening in the near future.'
The focal point of work on the account is likely to be the run-up to
Christmas, traditionally the manufacturer's strongest sales point of the
It is expected that in the meantime the chosen agency will assume
responsibility for Black & Decker's press office, as well as handling
product launches on an ad hoc basis.
The account is likely to report to Black & Decker UK marketing manager